Uum Practicum Report - 10274 Words

UNIVERSITI UTARA MALAYSIA GRADUAN BERSATU SND BHD CHAPTER 1: - INTRODUCTION - 1.1 ORGANIZATION PROFILE Graduan Bersatu Sdn Bhd (GBSB) was formed in 23 July 2003 in realization of a vision shared by its founding partners on being successful entrepreneurs. GBSB has experience for almost 4 years in printing shirt and corporate merchandising. They are experts in printing the shirts, premium items and merchandising. The urge to become entrepreneurs that developed during their university years have brought together the partners to operates this business. This business is the brainchild of the Entrepreneurs Development Program, which was developed by the Entrepreneurship Development Institute, Universiti Utara Malaysia. This unique program,†¦show more content†¦The GBSB produced the products with the â€Å"identity† label. 1.9 ORGANIZATION TEAM Refer appendix (1) 4 UNIVERSITI UTARA MALAYSIA GRADUAN BERSATU SND BHD Chapter 2: - Theory Analysis In this second chapter of this industrial report, there were four analyses carried out namely PEST Analysis, competitive advantage, TOWS matrix and Porters Diamond Model. The analyses that had carried out for the purpose to provide understanding about the GBSB and its operation environment in more detailed. In this section, i will explain about the purpose of these analyses, the objectives, the method used to carry out this analysis and other information about the analyses. 2.1 PEST ANALYSIS PEST analysis is useful before SWOT not generally vice-versa but PEST definitely helps to identify SWOT factors. It becomes more useful and relevant the larger and more complex the business or proposition, but even for a very small local businesses a PEST analysis can still throw up one or two very significant issues that might otherwise be missed. A Pest analysis is an analysis of external macro-environment that affects all firms. P.E.ST. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond a firm’s control and sometimes present themselves as threats. However, changes in the external